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Masters of Digital Transformation

Masters of Digital Transformation

o9 Solutions

Masters of Digital Transformation is a podcast from o9 Solutions dedicated to uncovering the best practices and most valuable learnings from the world’s leading change agents and community of global innovators who have successfully disrupted the status quo of their industries through the power of technology. Hosted by Caleb Masters, each episode provides professionals working within digital transformation with actionable insights from today’s greatest thought leaders to guide and accelerate their journeys.

Categorias: Finanzas

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According to PwC, nearly 80% of American consumers say that speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience. The increasingly sophisticated consumer, along with these heightened expectations, is changing the way business leaders think about how to approach growth strategies.

Simply relying on the traditional levers of promotion is not enough to win the customer’s attention. With Ernst and Young reporting that around 70% of trade promotions lose money, it is clear that as business becomes increasingly complex and unpredictable, the separation of planning and execution functions can help provide clarity through a more holistic view of growth for promotional activities, pricing strategies, and assortment planning.

How can businesses untangle planning from execution to reach consumer expectations and achieve their growth targets in the new year?

In this episode, host Caleb Masters is joined by Francisco Crespo, former Chief Growth Officer at The Coca-Cola Company, to discuss:

His career journey to becoming the Chief Growth Officer at The Coca-Cola Company.
Why increasing consumer expectations are adding to the complexity of today's growth marketing efforts.
The importance of combining integrated planning with focused execution to achieve growth targets.
How to overcome the hurdles of optimizing your business through revenue growth management opportunities.